- To bring about local, national or global change
- To change attitudes
- To raise awareness
- To create access to media production for non-traditional groups
- To challenge dominant representations and agendas
- To create or strengthen community ties
- To provide information
- To campaign (work in an organised and active way towards a goal)
- To change voting behaviour
- To infiltrate mainstream
- To build relationships with subjects
Homelessness
Which of the list of purposes apply?
To change attitudes of people to look out for those who have nothing, To raise awareness that this is an issue that we can help, To provide information to mainly people in America that this is happening right now, To build relationships with subjects especially with homeless people, To bring about national change as this video is in America.
What is the media form trying to tell us/make us do?
Give back to the homeless (make a package and put essentials in like toothbrushes, books etc...). The video gave a list of celebrities that were homeless before, which is a good motivation for people to help.
What emotional techniques do you think they have used and why?
Photos of homeless men on the streets of America, Interview of past homeless woman talking about her time on the streets and how she is trying to rebuild her life.
Food For Thought
Which of the list of purposes apply?
To bring about local change and to give local businesses in Covent Garden a chance instead of larger businesses, To change attitudes of people in Covent Garden that other people's lives are at risk, To provide information that this is happening in London today and this is why 'Food for Thought' closed down, To campaign against the larger business.
What is the media form trying to tell us/make us do?
It's trying to tell the local population that 'Food For Thought' was a good, unique place to eat and unfortunately closed due to financial problems, To not be greedy because greed can change everyone.
What emotional techniques do you think they have used and why?
Music in the background (solo piano) that suited the advert well.
The Controller
Which of the list of purposes apply?
To challenge dominant representations and agendas as it shows a teenager running away from video games, To raise awareness that more people play violent video games, To change attitudes of teenagers playing video games.
What is the media form trying to tell us/make us do?
To challenge a teenager's interpretation of video games. Set in real life so this could be a normal teenager's life.
What emotional techniques do you think they have used and why?
Set in real life so following what a normal teenager does when is addicted to video games.
Which of the list of purposes apply?
What is the media form trying to tell us/make us do?
What emotional techniques do you think they have used and why?
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